LIFE AI SELLER POLICY
Last Updated: 13 October 2025
1. Introduction
1.1. Welcome to LIFE AI E-commerce Platform
Welcome to LIFE AI E-commerce Platform platform (we refer to our LIFE AI website and mobile application collectively as the "Platform") (we refer to the Platform and the services we provide as described on our Platform collectively as the "Services"), operated by LIFE AI PTE. LTD. (UEN: 202507457Z), a company registered in Singapore with its registered office at 3 Fraser Street, #4-23a, Duo Tower, Singapore 189352 ("we", "us", "our").
1.2. Policy Overview
This Seller Policy ("Seller Policy" or "Policy") outlines your responsibilities as a seller and is designed to ensure a safe, fair, and trustworthy marketplace. This Seller Policy is a part of our Terms of Service. By creating a listing and selling on LIFE AI, you acknowledge that you have read, understood, and agree to be bound by this Seller Policy, our Terms of Service, Refunds & Return Policy, and Prohibited Items list.
1.3. Policy Updates
We reserve the right to amend this Seller Policy at any time by posting the updated version on the Platform. Your continued use of our services after such changes constitutes your acceptance of the new terms.
2. Seller Account & Conduct
2.1. Legal Compliance
You are responsible for complying with all applicable laws and regulations in Singapore and your local jurisdiction, including but not limited to the Consumer Protection (Fair Trading) Act (CPFTA) and the Sale of Goods Act.
2.2. Accurate Information
You must provide and maintain accurate and complete information for your account and listings, including descriptions, images, prices, and stock levels. Misleading or false information is strictly prohibited.
2.3. Account Security and Responsibility
You are responsible for all activities conducted through your account. You must not share your account credentials or allow others to use your account. You may only maintain one seller account unless you have a legitimate business need and have received prior permission from LIFE AI.
2.4. Professional Conduct
You must communicate with buyers and our staff in a professional and respectful manner. Harassment, abuse, or discriminatory language will not be tolerated.
2.5. Off-Platform Transactions
Any attempt to solicit or encourage buyers to complete a transaction outside of the Platform is strictly prohibited. This practice, known as fee avoidance, undermines the security of our marketplace and will lead to enforcement action.
2.6. System Integrity
You must not engage in any activity that manipulates our Platform's systems or undermines fair competition. This includes, but is not limited to:
(a) Manipulating our search algorithms or sales rankings;
(b) Artificially inflating views, clicks, or orders;
(c) Posting fake or compensated reviews;
(d) Engaging in price fixing with other sellers;
(e) Damaging another seller's listings or reputation.
2.7. Unfair or Deceptive Practices
You must not engage in any unfair, deceptive, or abusive practices. This includes creating duplicate listings for the same item, listing items at unreasonably low prices to bait-and-switch, or creating a negative buyer experience through poor fulfillment or service.
3. Product Listings
3.1. Legal Ownership & Authenticity
You warrant that you are the legal owner of all items you list or have the explicit legal authority and documentation to sell them. All products must be authentic. Selling counterfeit goods is illegal and a serious violation of our policies that will result in immediate account action, including the forfeiture of funds.
3.2. Prohibited & Restricted Items
You are strictly forbidden from listing or selling any items that appear on our Prohibited Items list. You are also responsible for ensuring your products comply with all applicable product safety, labeling, and age-restriction laws.
3.3. Listing Accuracy and Content
Your listings must be accurate and describe only the product for sale. The following are strictly prohibited in your listings (including titles, descriptions, images, and videos):
(a) Contact Information or External Links: Do not include phone numbers, email addresses, social media handles, or links to external websites.
(b) Keyword Spamming: Do not use irrelevant or excessive keywords to manipulate search results.
(c) Promotional Language: Titles and descriptions should not contain marketing language like "Best Seller," "On Sale," or shipping information. This information should be placed in the designated sections of the listing tool.
(d) False Information: You must not make false claims about your products, including unsubstantiated health or performance claims.
3.4. Proper Use of Listing Variations
Listing variations (e.g., size, color) must be used correctly for products that are fundamentally the same but differ in specific attributes. You must not use variations to create listings for entirely different products in an attempt to manipulate search results or consolidate reviews.
3.5. Intellectual Property (IP) Infringement
Your products and listing content must not infringe upon the copyright, trademark, patent, or other IP rights of any third party. We will take swift action on infringement claims submitted through our official channels, which may include removing listings and suspending your account. You are responsible for any damages or losses resulting from your IP infringement.
4. Shipping & Order Fulfillment
4.1. Fulfillment & Cancellation
You must fulfill orders within the shipping deadline specified in your listing (your "Days to Ship"). You are responsible for maintaining accurate stock levels to avoid order cancellations. A high Cancellation Rate (>5%) or Late Shipment Rate (>10%) will negatively impact your account standing and may lead to enforcement action. Pre-order listings are permitted but must be clearly marked and comply with our specific pre-order policies.
4.2. Shipment Confirmation & Tracking
You must confirm shipment on the Platform and provide a valid tracking number for all orders. This tracking number must be from a carrier that is integrated with or recognized by LIFE AI. A high Valid Tracking Rate is required to maintain good account health.
4.3. Shipping Address
You must only ship to the address provided in the order details on the Platform. You must not accept requests from buyers to ship to a different address. Shipping to an address not registered on the order will void your protections under the LIFE AI Transaction Guarantee.
4.4. Packaging & Inserts
You are responsible for packaging items securely and appropriately to prevent damage during transit. Packages must not contain any unauthorized materials, including:
(a) Marketing or promotional content for other products or websites.
(b) Requests for off-platform communication or transactions.
(c) Any materials that are not directly related to the purchased item.
Use eco-friendly packaging where possible to align with sustainability best practices, such as recyclable or minimal materials, as encouraged by Singapore's sustainability initiatives.
4.5. Risk of Loss
The risk of loss or damage to an item remains with you, the Seller, until the item is confirmed as "Delivered" by the shipping carrier's tracking system to the buyer's designated address.
5. Financial Terms & Payouts
5.1. Transaction Guarantee & Payouts
To protect all parties, payments for transactions are held in escrow under our Transaction Guarantee. Funds will be credited to your Seller Balance once an order is marked as "Completed". An order is completed when the buyer confirms receipt or when the applicable Return Window expires without a dispute. If a dispute is raised, funds will remain in escrow until the case is resolved. The Transaction Guarantee Period extends from payment confirmation through delivery and includes the Return Window to ensure buyer protection.
5.2. Seller Balance & Negative Balance
All your earnings will be credited to your Seller Balance. You may initiate withdrawals according to the schedule specified in your account settings. Your Seller Balance may become negative if the total amount of refunds, fees, or other charges exceeds your earnings. You authorize us to recover any negative balance by deducting amounts from your future sales proceeds or by debiting any other payment instrument you have on file with us.
5.3. Fees, Set-Off, and Deductions
You agree to pay all applicable fees as disclosed by LIFE AI. You authorize us to debit your Seller Balance or set off any amounts you owe us (for refunds, chargebacks, fees, policy violations, shipping costs, etc.) against any of your pending or future payouts.
5.4. Account Holds & Reserves
We may, at our sole discretion, place a temporary hold on your account, freeze payouts, or implement a reserve on your Seller Balance. This may be done to investigate suspicious activity, address a high rate of disputes, ensure regulatory compliance, or manage our financial risk. We are not liable for any losses you may incur as a result of such actions.
5.5. Tax Obligations
You are solely responsible for determining, collecting, and remitting all applicable taxes, such as Goods and Services Tax (GST), on your sales. You must provide accurate tax information for your listings as required by law.
5.6. Financial Documents for Refunds
For any transaction that is successfully refunded, LIFE AI will automatically issue the necessary financial documents, such as a Credit Note, on your behalf to ensure proper GST accounting in compliance with IRAS regulations.
5.7. Dormant Account Fees
If your account becomes dormant, we reserve the right to charge an administrative fee on any remaining funds in your Seller Balance, as detailed in our Terms of Service.
6. Returns, Refunds, and Disputes
6.1. Policy Compliance
You must process all return and refund requests through the official LIFE AI system in accordance with our Refunds & Return Policy. Attempting to handle returns or issue refunds outside of this system is strictly prohibited.
6.2. Response Time
You must respond to any return or refund request from a buyer within three (3) business days. Failure to respond within this timeframe will result in the buyer's request being automatically approved, and the outcome will be binding.
6.3. Seller-Fault Returns
You are responsible for the full cost of return shipping if the return is due to your fault (e.g., defective, damaged, incorrect, counterfeit, or incomplete item).
6.4. Disputing a Return
If you believe a buyer's return request is invalid or if an item is returned in a condition that does not meet our policy requirements (e.g., used, damaged by the buyer, missing parts), you must raise a dispute through the Platform. You must provide clear and compelling evidence (such as photos or videos of the returned package and item) to support your claim. We will investigate and make a final, binding decision.
6.5. Non-Cooperation
If you fail to cooperate with an approved return by refusing the package or failing to provide a valid return address, we reserve the right to issue a direct refund to the buyer and close the case without your consent.
6.6. Burden of Proof in Fraud Claims
In disputes where a buyer claims fraud (e.g., receiving an empty parcel), the burden of proof is on you, the Seller. You must provide clear, verifiable, and uninterrupted video evidence showing the complete packing process for the specific order in question. Failure to provide this proof will result in the dispute being resolved in favor of the buyer, and the decision will be final and cannot be appealed.
6.7. Platform as Final Arbiter
We will investigate all disputes and make a determination based on the evidence provided by both parties and our policies. This decision is final and binding on both the buyer and the seller for the purposes of the transaction on our Platform.
6.8. Account Health Impact
Your performance in handling returns and disputes directly impacts your account health. High rates of seller-fault returns, slow response times, or frequent escalations to our dispute team may negatively affect your seller rating, visibility, and account status.
7. Policy Enforcement
7.1. Violation Response
Violation of any LIFE AI policy may result in a range of actions, at our sole discretion. We will investigate any suspected violation and consider the severity and frequency of the misconduct when determining the appropriate response.
7.2. Investigation
We reserve the right to investigate any suspected violation of our policies. During an investigation, we may temporarily suspend your account, freeze your payouts, or limit your account privileges. You are required to cooperate fully with any investigation.
7.3. Enforcement Actions
Depending on the severity of the violation, we may take one or more of the following actions:
(a) Issuing an official warning.
(b) Listing deletion or content removal.
(c) Imposing account limitations (e.g., reducing listing visibility, revoking seller privileges).
(d) Withholding funds or payouts to cover costs related to your violation, such as refunds or buyer compensation.
(e) Temporary or permanent suspension of your account.
(f) Forfeiture of funds in your Seller Balance if the violation involves fraud, illegal activity, or counterfeit goods.
(g) Reporting illegal activities to law enforcement or other relevant authorities.
(h) Restricting buyer-seller communication privileges.
7.4. Account Health Impact
All policy violations will be recorded and will negatively impact your account health metrics. Poor account health can lead to lower search ranking, loss of eligibility for platform promotions, and eventual account suspension.
7.5. Appeals
You may appeal an enforcement action by following the process outlined in the notification you receive. However, LIFE AI reserves the right to make the final determination, and not all decisions are subject to appeal. Repeated violations may limit appeal eligibility.
8. Disclaimers & Limitation of Liability
8.1. Platform "As-Is"
The LIFE AI service is provided on an "as is" and "as available" basis. We do not guarantee that our services will be uninterrupted, timely, secure, or error-free.
8.2. No Liability for User Actions
We are a venue that facilitates transactions between buyers and sellers. We are not a party to the contract of sale between you and the buyer and are not liable for any losses or damages arising from the actions or inactions of other users.
8.3. Limitation of Liability
To the fullest extent permitted by law, our total aggregate liability to you for any claim arising out of or relating to your use of the services shall not exceed the greater of (a) the total fees paid by you to us in the preceding twelve (12) months, or (b) one thousand Singapore Dollars (S$1,000.00).
9. Indemnification
9.1. Indemnification Obligation
You agree to defend, indemnify, and hold harmless LIFE AI, its affiliates, and its officers, directors, and employees from and against any and all claims, damages, losses, liabilities, and expenses (including legal fees) arising from or in connection with:
(a) Your products, including any claims of product liability, personal injury, or property damage.
(b) Your listings or any content you provide.
(c) Your breach of any of your representations, warranties, or obligations under this Seller Policy, our Terms of Service or applicable laws.
(d) Your violation of any law or the rights of a third party.
(e) Any taxes arising from your sales on the Platform.
10. Governing Law
This Seller Policy and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the laws of the Republic of Singapore.